December 2019.A Kansas figure wants thousands of booklets, of many different topics and subjects and stories by various authors, to be affordable to the working class. And sets about making his idea into reality.
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Episode 0212: Publishing in Kansas: Emanuel Haldeman-Julius
December 13, 2019
From Haldeman-Julius Family Collection
Rachel and Geoff briefly review highlights from the podcast's second (2019) season, and discuss our upcoming 3rd season and beyond. A few side projects are shared with listeners and then -- WOW! Rachel uncovers for our listeners an absolutely fascinating figure from Kansas history. A pioneer, in multiple ways, Emanuel Haldeman-Julius.
A state with socialist leanings (Kansas was a hotbed at the time). A Jewish man sympathetic to these, Emanuel Halderman-Julius served as editor for the Appeal to Reason before becoming, as many consider him to be, the inventor of the paperback book and, perhaps ironically as seen through the lens of the 21st century historical observer, the Henry Ford of the publishing industry. A true innovator and forward thinker in both business and culture, Haldeman-Julius and his wife took on each other's last names. With laser-like precision, using methods described in modern business vernacular as guerilla marketing, he created and built a publishing enterprise he wanted to see serve the working class reader—fulfilling their need for learning AND enjoyment.
Clarification: In the audio, Rachel refers to William S. Burroughs and listeners might misinterpret his status as a Kansan. He was a Lawrence, KS resident (we were there!) though not a Kansas native.
Links mentioned in episode:
www.pmocoaching.com (new business-centric podcast on developing skills behaviors and attitudes hosted by Rachel)
www.sixstringcpa.com (new audio-format short story series Geoff writes under his name)
A state with socialist leanings (Kansas was a hotbed at the time). A Jewish man sympathetic to these, Emanuel Halderman-Julius served as editor for the Appeal to Reason before becoming, as many consider him to be, the inventor of the paperback book and, perhaps ironically as seen through the lens of the 21st century historical observer, the Henry Ford of the publishing industry. A true innovator and forward thinker in both business and culture, Haldeman-Julius and his wife took on each other's last names. With laser-like precision, using methods described in modern business vernacular as guerilla marketing, he created and built a publishing enterprise he wanted to see serve the working class reader—fulfilling their need for learning AND enjoyment.
Clarification: In the audio, Rachel refers to William S. Burroughs and listeners might misinterpret his status as a Kansan. He was a Lawrence, KS resident (we were there!) though not a Kansas native.
Links mentioned in episode:
www.pmocoaching.com (new business-centric podcast on developing skills behaviors and attitudes hosted by Rachel)
www.sixstringcpa.com (new audio-format short story series Geoff writes under his name)